ATLANTA - The Falcons are well aware of just how desperate this city is for its first Super Bowl championship.
Mike Peterson sees and hears it everywhere he goes.
"The city is hungry," the Atlanta linebacker said. "You can feel it when you're in the grocery store. Everybody is saying, 'Go Falcons.' Everyone is wearing red and black. The city is painted red and black."
The Falcons will be playing in the NFC Championship Game for only the third time when they host the San Francisco 49ers today, a matchup of teams that come into this game from very different historical perspectives.
For the 49ers, this is a chance to rekindle the franchise's glorious legacy, to follow in the footsteps of those magnificent teams that captured five Super Bowl titles in the 1980s and '90s, led by giants of the game such as Joe Montana, Jerry Rice and Steve Young.
The Falcons? They've never won even a single Super Bowl. Heck, they've only gotten that far one time, during the 1998 season when a charismatic bunch known as the "Dirty Birds" shockingly made a run to the big game - and was promptly blown out by the Denver Broncos in John Elway's finale.
"They're trying to recapture greatness," Falcons safety Thomas DeCoud said. "We're trying to break the ceiling on it."
While the Falcons (14-3) are the NFC's top seed and playing at home, they are a four-point underdog against the 49ers (12-4-1), who looked unstoppable in last week's rout of the Green Bay Packers in the divisional round.
The most dynamic player on that field was a quarterback who began the season as a backup.
Colin Kaepernick took over the starting job when Alex Smith was injured, and coach Jim Harbaugh made the bold decision to keep it that way even when Smith healed. Never mind that the former starter had led San Francisco to the NFC title game a year ago and was one of the top-rated passers in the league this season.
Harbaugh looked like a genius when Kaepernick ran all over the Packers in a 45-31 victory, turning in one of the great performances in playoff history.
It wasn't so much that he passed for 263 yards and two touchdowns. What really stood out was what he did when he kept the ball himself. Kaepernick scored two touchdowns - including a 56-yarder in which he looked more like Michael Johnson than a football player - and finished with 181 yards rushing, a postseason record for a quarterback.
He also showed plenty of flare, celebrating his scores by flexing his right arm and kissing his biceps - a move that quickly became a social media sensation known as Kaepernicking.
"He's super fast, athletic and he can throw the ball," 49ers running back LaMichael James said. "But once he takes off, he's faster than a lot of running backs and linebackers. He's an incredible athlete."
• What: 49ers at Falcons, 1 p.m. on Ch 11
• The line: 49ers by 4
• Record vs. spread: San Francisco 10-7; Atlanta 9-7-1
• Series: 49ers lead 44-29-1
• Notable: In victory over Packers last week, 49ers set franchise postseason records with 579 total net yards and 323 yards rushing. … Falcons one of two teams to rank among top seven in NFL in scoring offense (26.2) and scoring defense (16.7).
• NFC Championship Game: 49ers at Falcons, 1 p.m., Ch 11
• AFC Championship Game: Ravens at Patriots, 4:30 p.m., Ch 13