Pinning down a niche in Pinterest

The Pitnerest page for Ulla Bulla Tea House contains pins for "tea, tea houses and things other tea drinkers might like," says Melissa Costanzo. The nonprofit donates its earnings from tea sales to Alzheimer's research.

Pinning down a niche in Pinterest

"I play close attention (on Pinterest) to who is drawn to my work and what their aesthetic is," says Tucson artist Steven Derks.

Pinning down a niche in Pinterest

Melissa Costanzo of Ulla Bulla Tea House says its website gets about 25 percent of its traffic from Pinterest.

Pinning down a niche in Pinterest

When businesses want to pin down a profit online, they can't just go at it alone.

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