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The Metropolitan Tucson Convention and Visitors Bureau, the tourism agency with the tongue-twisting acronym - MTCVB - will have a new marketing "brand" to go along with its shortened name of "Visit Tucson" beginning in June.
The resort's PY Steakhouse received a separate Four Star Award from Forbes, as did its Hiapsi Spa.
The Tucson area now has a second resort designated a Forbes Travel Guide Four Star Award winner.
Tens of thousands of workers in Sonora's manufacturing plants are being wooed to shop in Tucson through a new prepaid card program.
It is the fastest-growing state with the fastest-growing middle class in Mexico.
Pima County's Board of Supervisors approved the final recommendations of a visitors bureau audit committee Tuesday, closing a 21-month process to improve accountability at the bureau.
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