Study: 61% of Facebook users take extended breaks

2013-02-06T00:00:00Z Study: 61% of Facebook users take extended breaksThe Associated Press The Associated Press
February 06, 2013 12:00 am  • 

NEW YORK - Too much drama, boredom and scads of irrelevant information are just some of the reasons Facebook users give for taking a break from the world's biggest social networking site for weeks at a time, according to a new study.

A report from the Pew Research Center's Internet and American Life Project found that some 61 percent of Facebook users had taken a hiatus of at least several weeks for myriad reasons, whether they were weary from an onslaught of gossip, or for the more pious, the arrival of Lent.

Yet the use of Facebook, whether constant or not, is pervasive in America.

Of the American adults who use the Internet, 67 percent are on Facebook, Pew found. That compares with 20 percent who use LinkedIn and 16 percent who are on Twitter.

But users do come and go, some temporarily, and some for good. Seven percent of Internet users said they used Facebook at one point but no longer do. By its own count, Facebook Inc. has 1.06 billion users worldwide who check in at least once a month. This includes millions of duplicate and fake accounts. More than 150 million users are in the U.S.

The largest slice of users, 20 percent, said that they were simply too busy with their own lives to follow the constant stream of status updates, George Takei quotes and baby photos.

Privacy and security concerns, which have received plenty of media coverage, were low on the list. Only 4 percent of people gave these reasons, combined with concerns about ads and spam, as their "Facebook vacation" motivation.

And while people do take Facebook breaks, Internet users are logging in more frequently than ever, the study found.

Among other interesting tidbits:

• 59 percent of Facebook users said the site is about as important to them as it was a year ago.

• 12 percent said Facebook is more important to them than it was a year ago and 28 percent said it has become less important.

• 8 percent said they took a break from Facebook because they were spending too much time using it.

• 69 percent said they plan to spend the same amount of time on Facebook in the coming year. Twenty-seven percent plan to spend less time on the site and 3 percent, more time.

The Pew study of 1,006 U.S. adults was done in December. It has a margin of error of 3.6 percentage points.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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