The 'yes' side of Proposition 106 — the "Arizona Health Care Freedom Act" — began airing 60-second television commercials this week.
The ads tout the simplicity of the measure, which would amend the Arizona Constitution by adding language barring any law that compels individuals to participate in any specific health-care program.
The measure, similar to one that failed in 2008, will appear on the Nov. 2 general election ballot in Arizona.
The ad's message: While leaving Medicare alone, 106 would secure the right of all Arizonans to opt out of any health care system. A yes vote on 106 is a vote to secure freedom and to rebuke Washington's health care law.
"You don't 'reform' health care by stealing our liberty and shortchanging patients in favor of politicians and big insurance," says Glendale orthopedic surgeon Dr. Eric Novack, who is leading the 'Yes on 106' campaign.
"The government cannot force you to buy whatever health insurance they approve of against your will."
Reaction from the anti-106 side:
"Government doesn't have a motive to make money for their shareholders the way insurers do," said Nancy Martin, a registered nurse and co-chair of the Arizona Coalition for a State and National Health Plan, which is opposed to 106.
"A lot of people profit from the status quo."
Martin says the television piece is misleading because it promotes the ability to say no to mandated health insurance under the new federal reform while ignoring the consequences of such action.
She compared mandating health insurance coverage to mandatory car insurance — when there are uninsured people, it's more expensive for all of us, she said.
To watch a debate on 106, click : here.