When the kids are little, it’s easy to just go shopping and pick up whatever you think is cute.
But, as they get older, the pressure is on to wear certain styles or brands. They feel it from other kids in class and the ads they see on television.
So, what do we do for the brand conscious kids trying to either fit in or create their own personal style when money is tight? We want them to feel good about what they're wearing, but buying all name brand items can be really expensive, if you don't have a strategy.
One tip from a friend of mine is to find out what item is the most important to them and splurge on that, while shopping discount stores for the rest.
“I always buy the kids name brand shoes,” said Amanda Bilbo, mother of five children. “Shoes are what they all compare and talk about at school.”
The rest of the stuff doesn’t matter, she added.
Read more in Sunday's Centsible Mom column in the business section.