One-time cellphone powerhouse Nokia Corp. is hoping to lure people back from iPhones and Android phones with a powerful smartphone camera that tops many point-and-shoot imaging devices.
The new Nokia Lumia 1020 phone is packed with innovations designed to provide sharp images, even in low light. With the phone's 41-megapixel sensor and image-stabilizing technology, both rare in smartphones, you're less likely to get blurry shots at night or indoors. You can also zoom in to an image and pick up details that the naked eye will miss.
Although more expensive cameras with superior lenses can take better images, those cameras aren't always with you. Nokia said the Lumia 1020 gives people the ability to take good pictures with a device they always carry.
AT&T will offer the Lumia 1020 in the U.S. for $300 with a two-year service agreement. That's $100 or $200 higher than what phones typically sell for. Nokia is counting on customers willing to pay more for a phone that does more.
The phone runs Microsoft's Windows Phone system, which is far behind the iPhone and Android devices in usage. Although Nokia, AT&T Inc. and Microsoft Corp. are planning a large marketing push in the U.S., no amount of marketing can overcome the fact that the Windows system still doesn't have as many apps from outside parties as the iPhone and Android devices, analysts say.
The Lumia 1020 will be available in the U.S. on July 26, with advance orders to begin July 16.