Simpleview, a fast-growing technology firm specializing in management and website software and services for tourism marketers, celebrated its latest expansion in northwest Tucson on Wednesday.
The company, founded by University of Arizona graduates more than a decade ago, recently expanded its building across from Foothills Mall, at 7458 N. La Cholla Blvd., Suite 100.
The expansion, from about 11,500 to 18,000 square feet, accommodates the company's rapid growth to more than 100 employees, said Scott Wood, Simpleview's chief operating officer.
"We thought this would give us some breathing room," Wood said while adding that the new wing is already nearly full.
As it is, some of the company's employees occupy two other smaller buildings in the same center, which is also home to various medical and dental offices.
And that growth isn't slowing. The company has been growing revenues at an annual 35 percent clip and has a goal of $17.5 million in revenues this year, Wood said.
That steep growth curve helped land Simpleview on Inc. magazine's Inc 5000 - an annual list of the 5,000 fastest growing private companies in the nation - for the past five years.
Wood co-founded a predecessor company, 220 Solutions, in 2001 with two fellow UA grads, Simpleview CEO Ryan George and Chief Technology Officer Bill Simpson. In 2005, Simpleview was born when that company merged with CVBTV, a tourism-focused marketing firm founded in 1991 by Rich Reasons, Simpleview's president.
The two companies had already built a strong partnership in travel and tourism and decided to make that the main focus of a merged company, Wood said.
Simpleview has developed proprietary Website management and "customer relationship management" software - sophisticated technology that allows tourism agencies to manage marketing, serve customers and track things like the economic impact of specific events.
While the company is focused on tourism, it offers an integrated approach, including links between the two main software platforms that are unique in the industry, Wood said. The company also offers forecasting and reporting tools, and a full suite of Web tools including dynamic websites, sites for mobile Web, search-engine optimization, social media promotions and interactive marketing.
Simpleview has built a clientele of more than 200 tourism agencies nationwide, including the Metropolitan Tucson Convention and Visitors Bureau, a longtime client; major tourism agencies in Boston and Orlando, Fla.; and many smaller cities.
At least half of the company's employees are UA grads, and besides many industry awards, Simpleview was awarded the Wells Fargo Copper Cactus Award last year as the best locally owned and operated place to work in Southern Arizona.
Contact Assistant Business Editor David Wichner at dwichner@azstarnet.com or 573-4181.
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