Omar Quijada said mall management insisted he and his brother Jose eliminate grilled chicken and carne asada from their menu because it conflicted with the menu at Chipotle Mexican Grill, also located in the mall food court. Fatdogs added the grilled beef and chicken items three months ago to boost lagging sales.
“We were making good money, but once we changed the menu we started doing really good,” he said. Removing the items would have devastated their bottom line, he added.
Fatdogs opened at the Tucson Mall in September 2012, two years after the Quijada brothers rolled out their Fatdogs Sonoran hot dog truck to overwhelming support on the northwest side. The pair sold the truck after opening the mall location.
Quijada said the brothers left the mall owing two months rent. Mall officials were not available for comment.
Quijada said he and his brother are looking for a new location, preferably on the north side of town near the mall, to relaunch Fatdogs.
See the full story in Tuesday's Arizona Daily Star.